Autotrader | NASCAR Sponsorship Social Content
client: Cox Automotive
role: Creative Director

In this campaign we conducted an A/B test measuring response by gender; the campaign performed better than 72% of NASCAR videos. From a gender perspective, males consumed the content at a slightly higher rate than females. Overall, the videos resonated more with females due to the strong focus on relationships, a rarely seen side of NASCAR drivers.

Take 5 with Joey Logano