Verizon Wireless & Alan Wake sponsorship
client: Verizon
role: Design Director
Concepted & directed the Verizon Wireless Alan Wake sponsorship. This was a first for Verizon. The media buy was originally slated for in game "ads" accompanied by a microsite to promote the latest Verizon device as well as the game. As an avid gamer I pitched to not just have a Verizon logo in game, but to extend the in game world into real world. This was done thru the use of in game QR codes which triggered voicemails played thru a players personal phone.

Due to the success of the campaign, Verizon and Xbox Advertising, have grown their relationship over the past years.


AWARDS
OMMA Award 2011
Alan Wake | Best In-Gaming Sponsorship


Case Study



Microsite